Corporate Identity & Brand Management
Your corporate identity and brand are linked, but don’t make the mistake that your brand is the same as your logo. Your brand is the personality of your organisation; its values and essence.
A powerful brand is the culmination of your vision, values, beliefs and actions. It’s what you stand for - and who you are. It’s just as much about people’s impressions and perceptions as it is about hard facts. And perceptions don’t come pre-packaged; they are formed on our life experiences, our emotions and what people say. We can help you to build a strong brand for your organisation and maintain a positive reputation - from designing and implementing a corporate identity, to communications toolkits and enhanced customer care practices.
Jobsgopublic: a new brand for a new direction
Jobsgopublic is the UK’s leading online jobs recruitment board, but with ambitions to develop across multiple areas as well. JGP needed a more versatile identity better suited to match their wider products. Verve was engaged to first review existing customer perceptions with a national audit, and then develop a new identity with a range of sub brands for JGP, jobsgopublic.com and its new expanded portfolio.
Developing a new brand for Eaves
Helping Eaves Housing for Women - a London-wide housing charity - raise its profile and effectively manage its communications was the challenge set for Verve. Having undertaken a communications audit, we were asked to deliver its recommendations. This involved developing the brand and rationalising the branding, overhauling websites, producing a communications handbook and producing a range of marketing materials.
Bernadette Marjoram, Eaves' Chair, said,
“Verve assisted us to adopt a more structured and strategic approach to our communications, providing affordable tailored solutions with practical advice.”